Your first link-in-bio page: three essentials

The hardest part of building a first link-in-bio page is often deciding what to show first. It is tempting to add every recent post, shop page, social account, and contact option before the page has a clear purpose.

You can start with three essentials:

1. A short introduction that identifies the creator
2. One priority link for the most important next step
3. A clear path for collaborations or other inquiries

So it is fine to keep your first link-in-bio page light and simple.

1. Introduce yourself in one or two sentences

Instagram’s Help Center says that profile information such as a name, username, profile picture, bio, and links is visible to others for both public and private accounts. That is the verified fact.

A link-in-bio page can continue that public context. Even when someone arrives directly from Instagram, the new page should make it clear whose space they have opened.

Your introduction only needs to answer two questions:

• What kind of content do you create?
• What can a visitor do on this page?

For example:

Find my latest recipes for home cooks.

You do not need to include your full history. Keep the introduction focused on what you make now and update it when your work changes.

2. Choose one priority link

You do not need a long list on day one. Choose the destination that matters most right now, such as a recent video, a featured product, a newsletter, or a booking page.

The W3C guidance on link purpose explains that people should be able to understand what a link will do from its text or its surrounding context. This is a verified accessibility fact.

Use a descriptive label instead of vague text such as click here or more.

• Watch the latest video
• Book the July class
• View collaboration examples

If you add more links, place the priority link first and add another only when it serves a different purpose. This is not a claim that the first position increases clicks. It is Myven’s interpretation of how to make the creator’s intended next step explicit.

3. Make the inquiry path visible

As a creator grows, collaboration and sponsorship inquiries can become recurring operational work. If you want to receive inquiries, visitors should not have to guess how to contact you.

Start by stating:

• Which kinds of inquiries you accept
• Where a visitor should send one
• Which basic details you need to review it

For example, a Sponsorship inquiries entry can ask for a brand name, contact details, a proposal summary, and a preferred schedule. If you do not accept sponsorships yet, do not create the option just to fill the page. Choose one contact path that matches the messages you genuinely want to receive.

Myven provides tools for managing sponsorship inquiries.

A one-minute first-page check

Before sharing the page, ask:

• Does the introduction explain what I create?
• Have I chosen one priority link?
• Does every link label describe its destination?
• Is the contact path clear when I accept inquiries?
• Do the text and links remain readable on a phone?

The first version does not need to be complete. Start with these three elements, then add or reorder links as your real operating needs become clearer. More advanced measurement, including campaign naming and UTM conventions, can wait until you have a stable page to measure.

For now, focus on a first screen that visitors can understand: an introduction, a priority link, and an inquiry path.

Watch the Instagram Reel

You can also review the essentials from this guide in a short video.

Watch the mini homepage starter guide on Instagram